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B & M Bargains acquisition of Heron puts American Ranch brand in leading retailer

B & M Bargains, the discount retailer, decision to acquire Heron’s 251, high street, convenience store operation has put the American Ranch Brand firmly in the national market. The American Ranch Brand was designed and developed to meet the needs of the modern consumer and provides easy to cook from frozen, value for money chicken products which are ideal for the cost conscious shopper.

American Ranch spokesperson, Alex Wantling, said ‘The brand and products we offer are born out of passion for food and in particular Chicken. Our easy to prepare and serve coated chicken products are a great meal builder for families and it’s only right that consumers now have the chance to buy them in high street stores across the UK.